Our brand is more than just a logo. It expresses our identity and describes how we want to be perceived: Who we are and what we stand for, what we do and what makes us unique, what we offer our customers and how we work with them. In short: our brand identity is a promise.
We summarize this promise in our claim: Beyond Digital. It means that CEYOND, with our expertise in digital marketing, consulting and IT, is the ideal partner for customized solutions in the field of digitization and automation – and that we go beyond what is expected, “Beyond”.
Our claim is part of a closed brand concept – our brand pyramid. The foundation of this pyramid is our vision:
What is our goal?
From this we derive the mission: How do we want to achieve this goal? What makes us unique?
This is followed by the brand core (our DNA), the claim (our promise to the customer) and the values (the attitude with which we keep this promise).
We make our customers sustainably more successful with unique digital solutions.
For us, the sustainable success of our customers comes first. We deliver unique digital solutions and thereby exceed expectations. We work smart and agile. We inspire.
ENCOURAGE
BEYOND DIGITAL
The attitude with which
we keep our promise.
In our brand identity, we have defined how we want to be seen by our customers as CEYOND.
You could also say: the brand identity is a promise to the customers.
For the vision to become reality, we have to keep the promise. We also have to back up our words with actions.
In practice, this means that we consistently align our brand touchpoints with our brand promise. By brand touchpoints, we mean the relevant interfaces where the customer experiences the CEYOND brand: This can be a specific product, our website, or the way we set up a project or work with our customers.
The same maxim always applies: CEYOND stands for Beyond Digital.
To make this alignment of brand touchpoints easy to implement, we have developed an easy-to-use tool – the brand rules, which we use to subject all key touchpoints to a brand check:
Does this point of contact contribute to the sustainable success of our customers?
Are we delivering more than expected with this point of contact?
Are we acting smart and agile at this point of contact? Are we acting as one team?
Does this point of contact help us achieve our business goals?
Mit welcher Haltung werde wir unser Versprechen einhalten?
Was ist unser Versprechen in einem Satz?
Was ist unsere DNA in einem Wort?
Wie erreichen wir das? Was macht uns einzigartig?
Was ist unser Ziel?
We developed our brand concept in a structured process led by Martin Hehemann, our expert for Strategic Communications & Branding. We consider a strong brand to be an essential factor for CEYOND’s sustainable business success.
“Brand management is more important than ever in the digital age, where customers are inundated by a tsunami of marketing messages,” says Hehemann.
The CEYOND brand expert, who has managed more than 500 brand projects across Europe, continues, “Brand management is not an appendage of marketing, but an instrument of strategic corporate management. A successful brand reflects the business model and supports its successful implementation.”
We combine the brand know-how of Martin Hehemann with the extensive digital expertise of CEYOND and offer our clients customized support in the development of their brand strategy.
Do you have further questions or would you like to meet us personally?
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Due to the current Corona situation, we are also available for a virtual meeting.
© 2021 CEYOND